Baby & Kids Macro Trends in coming 2023 - what is the challenge? Part I

Weronika Pawlińska

Baby & Kids Macro Trends in coming 2023 – what is the challenge? Part I

Being back from the biggest European and the world’s leading trade fair for the baby and toddler products industry – Kind+Jugend in Cologne, I have got a brief about the trends for 2023, after the TrendBible’s speech. The trends refer to the global challenge and the needs (part I) but also to the soft aspects like the design and colors (part II).

Below, there is the highlight of the global challenge, so part I.

The pandemic has caused lots of changes in a short time in both the private and business spheres. Our homes suddenly had to adapt to fulfill many functions. Despite the major one, just being home, it had to become a workspace, a playground or even a school.We had to change our mind, attitude and welcome a new reality. Globally, the need for green spaces within urban environments has accelerated even more as well as has shown how much effort the businesses must put to survive in the market and give a sense of security to the target group.

Because of that, the TrendBible indicates that we must focus on the peoplehood dividing them into the rising rebels, the kids who grow up in the digital world and the expressionist youth who have divergent thinking.

Nowadays, especially with the pandemic, the kids are growing up with the Internet. They have started to perceive the world differently than our generation does. They are becoming so-called kidpreneurs who spend most of their time watching tiktok and instagram knowing that this can be the best and the easiest way to earn money. The second group, the expressionist youth, are the ones who want to rewrite the narrative, putting emotions and the needs first.

What does this mean for us, for entrepreneurs?

Being in the baby industry, we are, to some extent, responsible for the kids, their and the world’s future. We must realize that there is a global shortage of professions that are based on manual work (there are already some noticeable consequences) and the fact that the young generation are more short-sighted and self-centered. Therefore, we have got a challenge to develop the creative trade. We should think about how to incite creative activities, encourage creative thinking in both the parents and the kids, focus on expanding kids’ skills and help them to explore hobbies. In brief, we should persuade the kids that the creative classes and any activities can be fun.

How can we make it?

In the phase of creating concepts and designing products, we should take the above factors into account. Let’s try to think globally and on solutions that will meet the needs. We need more smart products that are curiosity-driven and designed to encourage children to construct, create and self-assemble.

What do you think about that? What is your idea and plan then?

Tags:babyindustry, marketing, trends

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