Weronika Pawlińska
Brand Strategist, Marketing Consultant, Creative Leader
15 years of experience in strategy, marketing, branding and communication. I support children’s, lifestyle, fashion and premium brands.
Services
I work in a boutique, yet strategic way. I am an external partner for brands, founders and teams that need clear direction, better decisions and creative leadership.
I help bring clarity to the brand, define its potential and translate it into concrete actions: an audit, strategy, positioning, campaign, content, launch, event or a new brand narrative.
brand & communication audit
I analyse your brand, communication, offer, website, social media and marketing activities. I show what works, what weakens the brand and what decisions can restore clarity, consistency and sales potential.
brand strategy & positioning
I help define who the brand is, who it speaks to, what makes it different and how it should be remembered. I create strategies, positioning, narratives, tone of voice and communication directions that support clear decisions and brand growth.
consulting
I advise founders, brand owners and marketing teams. I help name the problem, evaluate ideas, structure priorities and translate brand ambition into a clear action plan.
creative direction
I organize and lead the content creation process: from concept, moodboard and brief to photo or video production, creative direction, framing, aesthetics and brand consistency.
events / trade shows
I create brand experiences that people not only notice, but also feel and remember. From concept and storytelling to communication, visual direction and the overall experience.
