I am a brand strategist, marketing consultant and creative leader with 15 years of experience in strategy, marketing, branding and communication. I help brands build clear positioning, a coherent narrative and activities that combine aesthetics with real business relevance.

I have worked as Marketing Director for several brands, spent five years as Managing Director and, for the last three years, led a global brand through a strategic shift. My experience includes brand management, repositioning, communication, campaigns, collections, product launches, PR and creative direction.

Today, I advise brands, founders and marketing teams that need a clear strategy, a brand audit, new positioning, stronger communication or a creative direction for a campaign, collection or launch. I create brand strategies, marketing audits, campaign concepts, product narratives, communication plans and creative solutions for children’s, lifestyle, fashion and premium brands.

I enjoy the full process from A to Z: from diagnosis and analysis, through strategy, branding and creative concept, to communication, content, visuals and execution. I love plans, because I know that a strong brand does not happen by accident. It is built through decisions, consistency, audience understanding and the ability to turn vision into concrete actions.

I also have a creative eye. Photography is a natural extension of my work with brands. It helps me see atmosphere, detail, composition and the best frame. Sometimes I reach for the camera myself, because I know when an image can express what a brief cannot fully capture.

I combine analysis with intuition, strategy with creativity, aesthetics with marketing and vision with execution. I am not interested in random “pretty”. I am interested in a brand that knows who it is, who it speaks to, what value it brings and why it should be remembered.